our story

Sippin' on Sunshine Together

In 2018 Multi Grammy Award winning legendary Reggae superstars Morgan Heritage, were in a Las Vegas studio on a day off from their Island Vibes Tour. When Damon Elliott introduced the family to Michael Politz, owner of the Food & Beverage Magazine media empire.

Before long ideas were floating around the studio like music notes, which led to Politz bringing in the perfect partner, American Beverage Ventures, one of the top brand builders and suppliers of craft wines and spirits. The two families started collaborating and from there the journey of Island Vibes Rum began.

Inspired by centuries-old tradition and white sands of passion. Island Vibes is infused with the magic of sugarcane good times and curated molasses to craft a silky, rich vibrant product that is the finest rum of all time.


Morgan Heritage, Michael Politz, top brand building supplier American Beverage Ventures, along with the perfect all about the finish distillery, will have you Sippin on Sunshine with Island Vibes Rum.